You’ve done all the right things…
-- Developed a strong business offering
-- Built a talented delivery team
-- Invested in online marketing
And while traffic figures may be healthy, you want to maximize online lead generation and to capture the full financial potential of your web, social and search visitors.
You’re not alone. The Internet has fundamentally changed how both B2C and B2B purchasers decide what to buy.
Google calls this online decisioning the Zero Moment of Truth. And it’s happening long before prospects request a proposal, register for alerts or add a product to their basket.
Introducing iVO – video that converts.
iVO lets you integrate engaging, real-time interactions into online video. Capture high-value prospect information such as product interest, email and phone data direct through the video interface.
Plus iVO uses intelligent software to track your leads, connecting past, present and future behaviours to create a comprehensive customer profile, enabling you to improve your online targeting and marketing expenditure.
If you would benefit from having a demo of the iVO software, so you can see for yourself how effective this tool would be for your company, please contact Elexu on +44 (0)207 734 8294 or visit us online at interactive.elexu.com.
Elexu's technology merges existing formats of online social networking with television to create the first truly interactive social TV experience. iVO™, our interactive overlay player is the first commercial release utilizing the innovative broadcast technology behind our flagship TV offering. Elexu offers brand, charity and agency partners the unique opportunity to produce and distribute high-quality, entertaining, interactive content at a fraction of the cost, time and resources normally associated with broadcast. This critical step change, coupled with Elexu's ability to deliver unparalleled insight into customer preference, sentiment and behaviour, makes Elexu the ideal partner for brands seeking innovation in their social media, customer engagement, experiential marketing, e-commerce and R&D activities. In addition, ElexuTV gives aspiring youth the opportunity to showcase their talents, grow their fan base and fund personal and charitable projects. Joining Elexu's online community enables members to monetise their content, viewership and community-building activities. Moreover, members can vie for valuable endowments in high-profile, brand-sponsored competitions. The best of these competitions are serialised for broader IPTV distribution as interactive reality programming.