NEWS | Paying for YouTube

When #MUA and YT sensation @Beatfacehoney (Tatiana Ward) began charging for channel content, YouTube, Instagram & Twitter fans weighed in – quickly.

Some felt it was a natural evolution of her #brand, others cried “Foul!”

But is paying for YouTube really a new phenomenon?

Facebook Feedback - BeatFaceHoney 

Read Full Story: Storify

Additional Resources:
@business: Google’s YouTube Signs Up Everyone But TV for New Paid Service
@socialmedia2day: YouTube Stars Becoming More Influential Than Traditional Celebs, Even Among Adults
@adage: Here Are the 10 Most Influential YouTube Stars Among Adults

#youtube #PPV #video #monetization #debate #makeup #beauty #online #community #controversy

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NEWS | YouTube is now more popular than on desktops

Google and YouTube are battling it out to be the second most visited site on the internet. December 2015 monthly desktop visits outstripped the search giant’s by 5.3%. But neither came close to beating Facebook.

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Google Inc.’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own Internet stars really are as valuable as those in Hollywood via @business (Bloomberg Business)

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Not sure what to make of programmatic? 10 key stats for 2015 that help size the industry, explore the advertiser-publisher ecosystem and confirm the +31% cost-per-click premium publishers can achieve when using PMPs.