A robust development portfolio, world-class media and arts partners

A robust development portfolio, world-class media and arts partners

Elexu Technologies, is our bespoke development arm. With top talent in PHP/JavaScript programming, user-centered design, mobile apps development, social gaming and Agile Toolkit framework, Elexu Technologies have delivered a rich slate of client projects.

For example, a recent collaboration with the Rank Group (parent company of Mecca Bingo and Grosvenors Casinos) and Fremantlemedia Enterprises , licensor of The X Factor, resulted in the launch of The X Factor Fame Game, the first and only X Factor social role-playing game in the UK.

Developed as a native Facebook app, The X Factor Fame Game, combines interactive social gaming with a compelling brand extension of the popular ITV1 talent programme. Contestants compete online in a multi-round, multi-player gaming environment to earn virtual currency, improve their leaderboard standings, and ultimately to win the X Factor.

As part of the exciting journey to the finals, players can select and style a personal avatar, practice their singing and dancing skills, challenge friends in the audition round, and invite fans and supporters to join the fun. Should their performance need a bit of a boost, players can spend their accumulated currency to shop for virtual goods, unlock special contest privileges or access more advanced gaming modules, creating an endless variety of user journeys and competitive pathways. Bold graphics, rich CGI content and behind-the-scenes video round out the overall entertainment experience.