About elexu

elexu (pronounced: elects you!) is a media company headquartered in London which is launching a new worldwide Social Interactive TV platform. This platform will merge existing formats of online social networking with television into one Socially Interactive format.

Purpose

elexu’s™ mission is to democratise opportunity for all, we call this “Empowering People”. What we mean by this is we want to help people achieve their aspirations in life which they otherwise may find difficult due to a lack of ready access to what we call “The Three Pillars” of success: Capital, Content and Connections. Our vision is for elexu™ to grow into a self-sustaining ecosystem where access to appropriate Capital, filtered Content and the most relevant Connections is easier than ever before.

People will always have aspirations, even more so in this connected digital age, be they creative, entrepreneurial, political, social, sporting, or any other field for that matter. However, unless they have ready access to the Three Pillars they often find these aspirations hit a brick wall.

Process

elexu™ provides access for members of its community to the Three Pillars by hosting online competitions (we call them "Endowments") that have a prize award usually consisting of Capital (funding) in which the members can participate as candidates, voters or viewers, and it is the members who ultimately decide who amongst them wins the Endowment. Candidates are more likely to win prizes by utilising all the interactive tools available on elexu™ and other social media outlets such as Facebook and Twitter to recruit new supporters for their campaign to sign up and vote for them, from their TV, mobile, tablet or laptop.

We make this process easy for people to participate in, as well as being entertaining, informative and fun through the medium of broadcast-quality TV over the Internet. For large value/high profile Endowments we serialise these into new and compelling Reality TV formats such as “The Candidate”©.

elexu™ will run many of it own Endowments, but the majority will be sponsored by brands, charities and other organizations wanting to utilize elexu’s™ platform to host their Endowments. Organizations can allocate some of their existing marketing, charitable, and CSR spend for Endowments on elexu™ quicker, cheaper and with higher quality and impact, and wider reach than they could otherwise do on their own or via existing social networks which are not purpose built as Social Interactive TV platforms.

For anyone who has an aspiration but perhaps is lacking the necessary means or ready access to resources to achieve it, elexu™ can help make it happen!